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The visual identity of Emory’s brand is created through the consistent use of graphic elements,
including logos, typography, and color palette. By preserving a professional and recognizable look for Emory,
we are protecting the Emory name and reinforcing the quality of Emory as an institution to all audiences.
The existence of these guidelines does not mean that materials must look exactly alike. However, the standards
call for materials to demonstrate a family resemblance.
The guidelines that follow apply to wordmark, typeface, and color usage associated with the Emory brand.
They represent a cohesive standards system that unifies the Emory identity while still allowing for graphic
distinction among the various schools, centers, and major programs.
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